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FILM STUDIO FOR TOY MANUFACTURERS

Every toy
is a hero
waiting for
its movie

Animation for toy and merchandise brands, built around your original or licensed characters.

Start your projectSee the case study
YUSONGFamily adventure · In production

02 / SCREEN FORMATS

From the first reel.
To the big screen.

Commission a single piece or develop a recurring series.

Journey to the Ocean characters as plush toy concepts: pink Kat, an orange crab, the gull with hair rollers and a net, and white-haired Thirteenth with a magnifying glass
THE SAME CHARACTERS, AS TOYSPlush toy concepts
01 / A MOMENT
CHARACTER SHORT · 15 SEC · SOUND

Reels & character
animation

Short clips for social feeds: greetings, reactions, dances and product reveals.

02 / THE NEXT EPISODE
A SHORT STORY · 15 SEC · SOUND

Microdramas
& web series

Connected short episodes with a hook that brings viewers back.

03 / A BIGGER WORLD
EPISODE DEMO · 40 SEC · SOUND

TV
series

A recurring cast and episode arcs developed to sustain a full season.

04 / THE BIG SCREEN
LATEST TEASER · 2:27 · SOUND

Feature films &
theatrical distribution

A complete film, with production, distributor outreach and theatrical release planning.

03 / THE CRAFT BEHIND THE CONTENT

CHARACTERS
WITH CHARACTER.

A selection of our animation and original projects.

ANIMATION SHOWREEL · 01:11

Watch with sound.

Yusong poster with Maya beneath a glowing pink flowering tree

Yusong

A family adventure on a mysterious island

Potential for character dolls, animal plush toys and nature-inspired playsets.

Explore the project
Hell Cats poster: three angular cats on a weathered rooftop beneath a flaming title

Hell Cats

Rebellious cats with attitude

Potential for designer toys, collectible figures and apparel.

Inksters artwork with a colourful ensemble of illustrated characters

Inksters

A distinctive ensemble cast

Potential for collectible figures, stationery and creative activity sets.

04 / CASE STUDY

From a toy on the shelf.
To a hero on screen.

Five steps, illustrated with
Journey to the Ocean.

  1. CHARACTERS

    The toy becomes
    a character.

    A recognisable design gains a personality, a voice and a reason to set off on an adventure.

    You get: character bible, expressions, voice

    Seventh as an orange plush crab with soft claws, brown eyes and an embroidered smile
    THE TOYPlush concept
    Seventh, the orange crab, as a three-dimensional screen character
    THE CHARACTERSeventh · Character design

  2. WORLD

    We build a world
    around them.

    A home to leave, friends to follow and places to discover. A world with room for new stories and playsets.

    You get: world bible, locations, supporting cast

    The crab village beside a river and a waterfall
    THE CRAB VILLAGE
    Seventh’s cosy round home with training equipment and warm hanging lights
    SEVENTH’S HOME
    Seventh exploring a mysterious forest at night
    THE FOREST
    Seventh, Kat and Thirteenth together on their journey
    FRIENDS
    The crabs on the ocean shore at night
    THE OCEAN

  3. SCRIPT

    The story,
    frame by frame.

    Script, storyboard and timing turn an idea into a sequence you can follow before animation begins.

    You get: script, storyboard, animatic

    AT AUNT NONO’S · STORYBOARD STUDY

    Storyboard sketch of the café entrance and its At Aunt Nono’s sign
    01 / ESTABLISHA welcoming restaurant.
    Storyboard sketch of Seventh laughing and raising a claw inside the café
    02 / SET THE MOODSeventh feels at home.
    Storyboard insert of a café sign showing a gull serving crabs on a plate
    03 / THE CLUEA worrying detail.
    Storyboard close-up of Thirteenth reacting in alarm
    04 / REACTIONThirteenth spots danger.
    Storyboard wide shot of a crab running across the café floor
    05 / ACTIONTime to get out.
    Storyboard close-up of the unnamed gull looking threateningly at the crabs
    06 / THE THREATThe gull is watching.

  4. FILM

    The story
    comes alive.

    Animation, voices, music and sound bring the characters together. Watch the gull hunt the crabs through her café.

    You get: a teaser, episodes or a feature

    CAFÉ CHASE · 32 SEC · ORIGINAL SOUND

  5. DISTRIBUTION

    On every screen.
    Then on the shelf.

    A release plan connects the screen story with the toy line, helping audiences find a character they want to take home.

    You get: release plan and distributor outreach

    • Cinema
    • TV
    • YouTube
    • Social
    Cinema screening concept: families watch Seventh the crab on a large screen
    MEET THE HERO ON SCREEN
    A child hugging the orange Journey to the Ocean crab plush at home
    TAKE THE STORY HOME · PLUSH CONCEPT

Cinema and toy images are concepts.

05 / IN TIME FOR THE HOLIDAYS

A pilot before
Christmas.
This Christmas.

AI-assisted production lets our directors and artists move in weeks, where a traditional pipeline takes months. Brief us now and your characters can be on screen before the holiday rush.

Christmas concept: Seventh and Kat plush toys with snowy gifts, a decorated fir tree and warm festive lights
79

DAYS TO CHRISTMAS

Black Friday:
Christmas:

  1. NOW

    Brief and kick-off call. We start the same week.

  2. WEEK 1–2

    Character, world and script approved.

  3. BY NOV 20

    Holiday shorts ready for Black Friday and Cyber Monday.

  4. BY DEC 10

    Pilot episode live before Christmas.

HOLIDAY SHORTS

Your characters, in the holiday spirit.

15 to 60 second clips for social, YouTube and product pages: greetings, gift reveals, a small holiday moment.

Ready by Nov 20

CHRISTMAS PILOT

A 15–20 minute pilot under the tree.

A full 15 to 20 minute pilot episode that introduces your world and opens the door to a series in 2027.

Live by Dec 10
Book a holiday project

START A PROJECT

Bring your toys
to the screen.

Tell us about your toy line and what you want to create.

Start your project